Grow Your Business With A Strategic Marketing Plan – Jacqueline T. Hill | The Living Acts | On Writing, Creativity, Writing Your Books & Content

Grow Your Business With A Strategic Marketing Plan

Strategic Marketing- Jacqueline T. Hill

Are you ready to grow your business with a strategic marketing plan?

The aim of every business established is to grow, and for every penny invested, one did expect profit in return. Let me quickly inform you at this point that if you are not interested in growing your business or helping your business reach its rightful market, kindly back off from reading this article.

But if you are interested, welcome aboard to this insightful journey on how strategic marketing can help improve your business.

Strategic marketing is simply a plan that ensures that all your marketing tactics align together in order to establish a clear direction and unified purpose which is to see your business succeed.

At this juncture, I should reiterate the fact that for every business to grow, there must be a strategic marketing plan. You don’t just have to rush into it, you need to think strategically. Here is what a man who lost eight elections, failed twice in business and also suffered a nervous breakdown has to say;

Give me six hours to chop down a tree and I will spend the first four sharpening the ax- Abraham Lincoln

Now, listen to this carefully, the ultimate aim of a strategic marketing plan is to maximize your business’s positive differentiation over competitors in the eyes of its target market. It is majorly concerned with defining what your business needs to ‘be and become’ in order to consistently grow above your competitors by rendering a better service.

I’m so sure you don’t want to crash out over the effectiveness of your competitors and that’s why you need to plan before cashing in on the business.

Strategic Marketing - Jacqueline T. Hill

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Here are three questions that serve as a framework for a successful strategic marketing; the How, When and Where strategic points.

    How does your business plan to compete? What is going to be the basis of your business’s advantage over your competitors? Identify this by carefully studying your target market and your competitors. There is always a gap to be filled, trust me.

    Then the second question is, when will your business venture into the market? There is always time for everything. It would be highly irrational for you to start up a business when your market isn’t ripe and vice –versa.

    Finally, who else must have thought about the importance of knowing what markets to compete in? Knowledge they say is power and when applied adequately, becomes a great advantage over your competitors.  You need to identify where your business fits in. In other words, which markets do you need to compete in?

Let me put this to you before I go, the understanding of these three vital points of strategic marketing will facilitate an understanding that allows everyone in your business to understand what your business goals are, and your plans for accomplishing them.

It will definitely open new doors with potential and existing clients and in return, expand that small business of yours. You want to know why some businesses fail, it’s simply because they ignore simple things like strategic marketing- would you?



Jacqueline T. Hill loves tattooing words to fresh pages daily. She will lure you into highly emotional feels through her writings that show and tell about finding love, friendships, and forgiveness through real world struggles that resonate with her readers. She is a published writer and a contributor on major platforms including LifeHack. From collegiate levels to professional outlets, Jacqueline has major works in her library including poems, short stories, essays and other works like "The Gospel According to Jazz: Tribute to Jackson Pollock's Autumn Rhythm, Jill Wishes, Sweet Inspirations Celebrating Written Art: Tribute to Nikki Giovanni," published through North Carolina Central University—contributing Editor & Judge. She is also the author of Metamorphosis: Purple Butterflies Dance to Jazz, The Last Dance Before Love a book series in literary fiction, and a plethora of nonfiction books.⁣ Jacqueline holds a BA in English/Writing, a Master of Divinity, and a Masters of Education in Educational Leadership & Administration. Now, she serves as a writer, book marketing coach and Administrator for Secondary Schools in Texas.⁣ Jacqueline has a growing community on her website You can also connect with Jacqueline on Facebook at and Instagram at During her free time, she enjoys reading books, traveling, dancing, nature walks, movies and drinking iced chai lattes with soy.

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