Many millennials continue to align with the digital world. However, there should be a slight concern with some of the baby boomers.
The digital world is growing rapidly. Changes occur daily and while we sleep. Throughout the night, the other side of the world works profusely using digital as a way of life. This computer age continues to shock experts and digital marketers.
Do you remember your first computer and when the rise of the world wide web began? It started in the 1990’s. Before the web, the internet has existed more than 50 years in the United States. A friend surprised me with a computer for my 19th birthday. The tech who built it came to set it up. He included lessons with his set up. (A smart strategy for marketing, by the way). The lesson included how to turn on the tower and monitor, how to connect the wires for dial-up internet, how to use AOL, set up a username and password, and how to surf the internet. At that time, AOL, founded in 1985, was one of the leading, primary sites.
There weren’t as many search engines during this period like today. One could see, however, the growth potential of the internet. It has indeed expanded and continues to do so. Websites were scarce. But, companies had them. And, they began to pop up as fast as popcorn. Small businesses took advantage of designing them because it was the best thing to do. Plus, they had information to get to new customers. The Large companies had no other choice but to jump on the bandwagon because the internet became their most dominant competitor.
I had a graphics business during the rise of websites and graphics. Small businesses relied on my creative services for direct response postcards for their enhancements. One area I did not delve into was content writing, however. I focused on how many website pages, their colors, page-types and graphics. My ultimate goal was to work with diligence and value so that they would refer my services. It worked, too!
With the expansion of digital spinning to social media platforms, cell phones, ebooks, websites, webinars, digital newsletters, email, e-commerce, blogs, to name a few; there are consultation shifts in conversation. I observe that many small businesses get “lost in the hot sauce” per se. They lose focus by putting forth more efforts in social media and lack balance with all avenues. The central conflicts are the lack of knowledge of internet marketing and sales. Also, trying to understand digital language and application overall. Many of their website pages are incomplete. Others are merely clueless as to where to begin and how to start. Interestingly, the age era for this group is many of the baby-boomers. There remains a remnant of them who are traditionalists in their direct response market thinking. So, digital is a complete learning curve for them.
Even so, many millennials fit in this digital uncertainty realm. I also consult with one’s in this age who are just as clueless. Their limited grasps of digital are partially due to following what looks appealing and from what most do incorrectly with digital marketing.
Both eras have excellent business ideas but don’t know where to begin or how to start. During our conversations, I learn that they feel overwhelmed due to trying many avenues mostly to no avail. After speaking with new people, I observe that they have no clue as to how to begin. Many have incomplete websites and too many social media accounts to handle.
Entrepreneurial millennials and baby boomers need good, accurate conversations with experts to organize and plan out stages for their ideas efficiently. These sessions should show you how to:
Optimize your website using SEO
Find keywords and hashtags related to your market
Build & Promote your brand
Write content and copy
Target multiple market niches
Write Your Bio
Develop your Facebook Business Page
Use PR for faster recognition
Use Blogging for Content & Copy
Use and understand digital language